Walmart Wine by Ernesto & Julio Gallo
Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand into their shopping carts but ‘There is a market for inexpensive wine,’ said Kathy McMicken, professor of Mass Marketing at the U. of Ark in Bentonville, AR. Dr. McMicken said ‘However, branding will be very important.’ Customer surveys were conducted to